Super Bowl LVIII: Chiefs, 49ers clash under Vegas lights

Super Bowl LVIII: Chiefs, 49ers clash under Vegas lights

Las Vegas is hosting the Super Bowl, the biggest sporting event in the United States, on Sunday, with the Kansas City Chiefs taking on the San Francisco 49ers and a halftime show headlined by Usher.

The neon-lit gambling capital in the Nevada is buzzing in anticipation for the NFL championship game, surpassing the usual level of hype.

Pop star Taylor Swift is rumored to be cheering on her boyfriend, Chiefs tight end Travis Kelce, adding another layer of excitement to this year's event. 

Sunday's game is also expected to smash sports gambling and television viewing records.

Glamor, pomp and sports

Las Vegas' 65,000-seater Allegiant Stadium is due to be packed with fans, celebrities, and VIPs. 

The Federal Aviation Administration has reported that approximately 500 private jets have flown into Las Vegas for the event.

The resale ticketing website Stubhub listed tickets for Sunday's event with the cheapest seats priced at $5,713 (€5,299) while the most expensive seats were listed for an exorbitant $196,875. Americans are expected to wager $23.1 billion on the game, according to the American Gaming Association.

Concerts planned around the game feature superstars including U2, Adele, Christina Aguilera and Green Day, whereas Usher will headline the halftime.

What do we know about Swift's attendance?

Entertainment media outlets reported that Swift arrived back in the US after wrapping up her show in Tokyo.

Since beginning to date Kelce last year, Swift has attended several Chiefs games. Some have attributed the increase in female viewership to the couple's budding romance. A record 200.5 million adults in the US are planning to watch Super Bowl this year, according to a survey by the National Retail Federation.

Swift won the Album of the Year Grammy award last week for an unprecedented fourth time, with Kelce hailing her as "rewriting the history books."

"I told her I need to hold up my end of the bargain and bring home some hardware, too," he said, in reference to the football trophy, which the Chiefs also won last year.

The game is due to begin at 3:30 local time (23:30 GMT).

rmt/lo (AP, AFP, Reuters)